英语翻译Brand positioning is at the heart of maketing strategy.K

来源：学生作业帮编辑：百度作业网作业帮分类：综合作业时间：2024/05/21 14:03:09

英语翻译
Brand positioning is at the heart of maketing strategy.Kotler defines brand positioning as the “act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s minds.”as the name implies,involves finding the proper “location” in the minds of a group of consumers or market segment so that they think about a product or service in the “light”or desired way.Positioning is all about identifying the optimal location of a brand and its competitors in the minds of consumers to maximize potential benefit to the firm.A good brand positioning helps to guide marketing strategy by clarifying what a brand is all about,how it is uninque and how it is similar to competitive brands,and why consumers should purchase and use the brand.

BS一楼的机器翻译!
品牌定位是市场销售策略的核心部分.科特勒把品牌定位定义为了"设计公司的意图和形象的行为,这种行为的目的是为了让公司在顾客的头脑里面拥有一个截然不同并且有价值的地位".正如名字里面所暗示的,它包含了在一群顾客的意识里面或是在市场的某个分区中找到合适的"位置",这样的话他们会认为某个一产品或是某项服务是很"出色"的或者正是他们所期待的.定位的所有范围就是关于定义最佳适合这个品牌的地位,以及在顾客眼中对它构成了最大潜在威胁的竞争者.一个好的品牌定位通过明确出这个品牌的所有相关事项来帮助指明了它的市场战略,它的独特性和它与竞争对手之间的相似性,以及为什么顾客会购买和使用这个品牌.

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