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英语翻译And chances are,these companies are more than happy to f

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英语翻译
And chances are,these companies are more than happy to fill that niche without trying to become much more.
(主要是不理解without trying to become much more
出处:
A mental "box" is not that different from a set of mail room boxes.The customers get all these incoming "messages" and have to sort them all day.The easier you make it for them to sort your company,and put it in a category,the easier it will be for them to recall it when needed.Try this...think of a fast place to eat.How about the best tasting food?And finally,the place you go if you really want to impress someone?You can probably think of each of these categories rather quickly.And chances are,these companies are more than happy to fill that niche without trying to become much more.
英语翻译And chances are,these companies are more than happy to f
就是说,这些公司宁可只去占领特殊小市场,也不想再去拓展其他市场.
整段的意思,NICHE MARKET的重要性,只要你能把产品分类和目的性做清楚,那么只做一个种类,也可以让你的公司受益无穷.